If you’ve ever sat down at your laptop wondering, “What should I even post today?” or avoided opening your email marketing platform because ugh, you’re definitely not alone.
Marketing can feel like a full-time job on top of actually running your business. And if you’re a heart-centered practitioner, you likely didn’t get into this work to become a content machine.
The good news? You don’t need to do it all. You just need a clear, doable structure. One that works with your energy and values—not against them.
This blog gives you the exact marketing plan template I use with my clients to build consistent visibility, deepen trust, and attract dream clients.
Why Most Marketing Plans Fail (And Overwhelm You)
Here’s why a lot of practitioners struggle:
- They’re trying to be everywhere at once
- They follow random trends instead of a strategy
- They’re unclear on who they’re talking to
- They’re doing too much without a plan
You don’t need to show up everywhere. You just need to show up with intention where your people are.
Insider Tip (Haley): Stop trying to go viral. Start trying to be memorable to the right people.
The 3-Part Weekly Marketing Structure That Works
This is the only structure I recommend to service providers who want to stay consistent without burning out.
- Visibility (Get Seen)
Make it easy for new people to discover you.
- Instagram Reels or Lives
- Local networking events or workshops
- Collaborations or guest spots
- Value (Build Trust)
Share your knowledge, tips, and behind-the-scenes insights.
- Carousel posts
- Email newsletters
- Case studies, stories, or FAQs
- Invitation (Make Offers)
Don’t just share value—remind people they can work with you.
- Soft CTAs in posts
- Direct invitations in emails
- Reminders about how to book you
The Weekly Plan Template (Copy + Paste)
Let’s simplify this even more. Here’s a plug-and-play structure:
Monday: Share a client win or story (Value)
Wednesday: Go live or post a tip reel (Visibility)
Friday: Invite them to book a free strategy session (Invitation)
That’s three solid touch points per week—enough to stay visible without being glued to your phone.
Did You Know? Consistency beats frequency. It’s better to show up three times weekly every week than post seven days in a row then disappear for a month.
Choose Channels That Match Your Energy
You don’t need to master every platform. Choose 2-3 that feel aligned.
Options:
- Instagram (great for storytelling + visuals)
- Email (deeper connection + direct to inbox)
- Local marketing (flyers, in-person talks)
- Facebook groups (community + engagement)
If you dread a platform, don’t use it. Period.
Track What Matters (Ditch the Vanity Metrics)
What to pay attention to:
- Comments and DMs from ideal clients
- Website bookings or strategy session sign-ups
- Email replies and open rates
What to ignore:
- Likes from your aunt or college roommate
- Follower count (unless it’s your goal)
- Going viral
Success is measured by connection, not just clicks.
Adjust Monthly, Not Daily
Marketing doesn’t need to be reactive. Block out one hour each month to:
- Review what worked
- Check in on your energy
- Tweak your focus or offers
This helps you stay strategic instead of scattered.
Make the Invitation Obvious (But Gentle)
Every week, remind your people they can work with you:
- Book a free strategy session
- Let’s chat about how to grow your practice
- Not sure where to start? Let’s talk
Be direct, but stay in your vibe. You’re not pitching—you’re offering support.
You’re here to help people. But to do that, they need to find you, trust you, and take that first step.
You don’t need to post more—you just need a plan that works for you.
Book a free strategy session today and let’s map out a marketing rhythm that feels good and gets results.
